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Americanization: American Television Culture and Its Impact on the Czech broadcast
Šindlauerová, Marta ; Farrell, Mark Robert (advisor) ; Morgan, Craig Alan (referee)
This thesis deals with a phenomenon of 'Americanization', which can be explained as a process when the culture and lifestyle of the United States of America penetrate the culture of other countries. Specifically, the thesis focuses on one of the most influential and the most influenced kind of culture - the television broadcast, which has been enriched by the United States with several new types of programs and innovations. The first part puts Americanization into historical context of the Czech Republic and also describes two of the most influential elements of American TV: Nielsen ratings and reality show. Further, the second part includes several analytical contemplations on Americanization and examines how and to which extent the American broadcast has affected the Czech one.
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Americanization: American Television Culture and Its Impact on the Czech broadcast
Šindlauerová, Marta ; Farrell, Mark Robert (advisor) ; Morgan, Craig Alan (referee)
This thesis deals with a phenomenon of 'Americanization', which can be explained as a process when the culture and lifestyle of the United States of America penetrate the culture of other countries. Specifically, the thesis focuses on one of the most influential and the most influenced kind of culture - the television broadcast, which has been enriched by the United States with several new types of programs and innovations. The first part puts Americanization into historical context of the Czech Republic and also describes two of the most influential elements of American TV: Nielsen ratings and reality show. Further, the second part includes several analytical contemplations on Americanization and examines how and to which extent the American broadcast has affected the Czech one.
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Typology of consumer in the tea market, as a brand characteristic
Kůtová, Karolina ; Tahal, Radek (advisor) ; Tolarová, Marie (referee)
The Bachelor Thesis entitled " Typology of consumer in the tea market, as a brand characteristic" characterizes tea consumers of various brands and their consumer behavior. The thesis is divided into theoretical and practical part. The theoretical part presents the importance of market segmentation, consumer behavior, consumer typology and methodology of marketing research. The practical part focuses on the tea market conditions, including the questionnaire survey with the purpose to describe consumers of the biggest players in the tea market.
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Analysis of the Coca-Cola Company´s position on non-alcoholic beverages market in the Czech Republic
Hankeová, Lucie ; Machková, Hana (advisor) ; Richter, Stanislav (referee)
The aim of this master thesis is to analyze the position of the Coca-Cola Company on the Czech market of non-alcoholic beverages using retail audit data. First of all, the information about non-alcoholic beverages market in the Czech Republic is provided as setting the context for the analysis itself. This includes the facts such as size, market structure and trends both in terms of covered categories and producers operating within the market. Subsequently, the Coca Cola Company as the globally largest producer of non-alcoholic beverages is presented into the given context and in relation to the main producers on the Czech market with emphasis on the segment of cola flavored drinks is assessed its position. The analysis primarily using hard retail audit data is in the final part of the thesis enriched with the results of the consumer survey delivering the important insights of consumers themselves.
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Trade marketing of AXE brand in the Czech Republic
Moravec, Miloš ; Halík, Jaroslav (advisor) ; Písař, Pavel (referee)
The aim of this graduation thesis is to provide detailed description of actual state of Czech male deodorant and antiperspirant market with putting emphasis on Axe brand, which makes efforts to become the leading brand of this dynamic market. The thesis is structured into three chapters. First chapter is mapping Czech male deodorant market and Czech retail market as well. Axe brand and its local and global activities are introduced in the second chapter. Last chapter of graduation thesis extensively describes evolution of single indicators in Czech male deodorant market which are decisive for practical area of trade marketing.
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